"The Bell Mason Group's systematic approach has been invaluable in helping us reach validated conclusions about the segmentation, positioning, value chain and business model for our venture. The BMG team's ‘Action Learning' approach has provided the insight and guidance that has kept us on track, taking the right actions at the right time to grow the venture."

Bas Zeper
General Manager, Philips Lumalive

THE BELL MASON FRAMEWORK

Over the past two decades, BMG has developed, and continues to refine a stage-gated framework and rules-based methodology for managing risk and charting the course for corporate venturing (new to world) and business creation (new to category, new to company) initiatives; and for the organizational structure that manages broader innovation initiatives.

Based on best practices derived from direct experience with both corporate innovation programs and entrepreneurial ventures, the BMG methodology reduces risk with a smarter, more efficient way to invest and build value in emerging business areas.

The proven BMG venture development framework includes four key elements:

  • Scope: 12 analytical dimensions for the characterization of any venture
  • Time: 5 well-defined stages of venture development
  • Quantification: Specific yes/no, evidence-oriented questions derived from industry best practice
  • Visualization: Relational graph displays venture data; 'actual' vs. 'ideal' best practices evaluation

BMG applies a similarly rigorous benchmarking approach to the development of innovation and corporate venturing infrastructure.

Furthermore, the Bell Mason Framework serves as the foundation for a range of action learning methodologies designed to guide critical activities including: Venture Segmentation and Emerging Business Strategy Development; Corporate Innovation and Portfolio Management; and Organizational Strategy and Structure for Growth and Innovation.