"The Bell Mason Group has been invaluable in helping us reach validated conclusions about the segmentation, positioning, value chain and business model for our venture. They have provided the insight and guidance that has kept us on track, taking the right actions at the right time to grow the venture."

Bas Zeper
General Manager
Philips Lumalive

THE BELL MASON FRAMEWORK

The Bell Mason framework reduces risk by providing a smarter, more efficient way to invest and build value in emerging business areas.

We have developed this stage-gated framework and rules-based methodology to chart the course for corporate venturing and business creation initiatives, and to guide development of organizational structures that effectively manage broader innovation initiatives based on best practices.

Our proven framework has been tested and refined over 20 years of direct experience with both corporate innovation programs and entrepreneurial ventures, and includes four key elements:

  • Scope: 12 operational dimensions that characterize any venture
  • Time: 5 well-defined stages of venture development
  • Quantification: Specific yes/no, evidence-oriented questions derived from industry best practices
  • Visualization: Relational graphs that display venture data, simplifying 'actual' vs. 'ideal' best practice evaluations

BMG applies an equally rigorous benchmarking approach to the development of innovation and corporate venturing infrastructure.

The Bell Mason Framework also serves as the foundation for a range of action learning methodologies designed to guide critical activities, including:

  • Venture segmentation and emerging business strategy development
  • Corporate innovation and portfolio management
  • Organizational strategy and structure for growth and innovation