"As
large enterprises search for new avenues
of growth, corporate strategists must
also become venture capitalists. While
there are important lessons to be learned
from the VC community, the corporate
perspective is different. In THE VENTURE
IMPERATIVE, Mason and Rohner bring great
insights and methods for how to improve
your odds when venturing into a new
world of opportunities."
-- Mats Lederhausen
Executive Vice President, Strategy and
Business Development, McDonald's Corporation