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OUR TEAM
   

The BMG team is a unique blend of business veterans with integrated specialties in corporate strategy and innovation, independent and corporate venture development and corporate venture capital.

  HEIDI MASON, Co-founder and Managing Partner
   
 
Heidi Mason
 
Heidi Mason is the co-founder and Managing Partner of The Bell-Mason Group which provides venture development strategy and tools to independent startups and corporate venture organizations. She also plays the role of Senior Advisor to a number of Global 1000 corporations who are accessing innovation, new markets and new businesses through various venturing activities, having served corporations such as Philips Electronics, ChevronTexaco, CNA Insurance, Citigroup, and Eastman Chemical.

Heidi , a 25-year veteran of Silicon Valley, has spent the last decade building on her unique “bilingual” experience with both large companies and independent startups, working to build mutually beneficial bridges between these two worlds. Heidi collaborated with Linda Yates and Mark Klopp to drive the practical cooperation of large companies with the venture community to the next level. Products of this collaboration include: the development of the February 2003 Building Bridges: A Summit for Key Corporate and Venture Leaders, co-sponsored by Stanford University and the National Venture Capital Association (NVCA); the subsequent design of the Corporate Venture Group, the corporate chapter of the NVCA, launched January 2004; and Strategic Venturing for Corporations, curriculum developed with Stanford’s School of Engineering and NVCA, launched June 2004.

Heidi has been immersed in new ventures in Silicon Valley for 25 years, helping to build startup teams with vital business and marketing strategy and execution, as well as diagnosing and providing triage for those veering off course. Earlier, Heidi was co-founder and CEO of Acuity, a Silicon Valley technology marketing and communications consultancy; prior to that, she co-led Regis McKenna’s entry into technology marketing services. She also co-founded the successful publishing arm of Digital Equipment Corporation, where her collaboration began with computer pioneer Gordon Bell. Among his other distinctions and awards, Gordon, who led DEC engineering for over 23 years, is probably best known as Father of the VAX, was awarded national National Medal of Technology by President Bush (Sr.) , and created The Computer Directorate for the National Science Foundation. He is now Senior Research Fellow with Microsoft.

Heidi and Gordon created a first-of-kind venture development system and The Bell-Mason Diagnostic, a stage-gate framework that pioneered an objective means by which to evaluate early stage ventures. This methodology and tool set is the proven platform from which follow-on BMG products and tools were developed, like the Venture Business Office Diagnostic which guides the development of incubation and corporate venture capital units, She also served as a Diamond Fellow to management consulting firm DiamondCluster International.

Ms. Mason is co-author with Tim Rohner of The Venture Imperative: A New Model for Corporate Innovation (May 2002, Harvard Business School Press).

She holds a B. A., Phi Beta Kappa, from the University of Pennsylvania.

   
  GORDON BELL, Co-founder and Director
   
 
Gordon Bell
 
Gordon Bell is the co-founder of The Bell-Mason Group and Director of the BMG Board.

Gordon is a senior researcher with the Microsoft Bay Area Research Center. He spent 23 years at Digital Equipment Corporation as vice president of Research and Development, and was responsible for Digital's products. He was the architect of various mini- and time-sharing computers and led the development of DEC's VAX. At Microsoft, he has worked on telepresence, the experience of being present at a live real-world location remote from one's own physical location. His current project, MyLifeBits: A Personal Store for Everything, is aimed at putting all articles, books, correspondence, meetings, music, photos, telephone conversations and videos into Cyberspace for both archival and working use. Since 1987 he has sponsored the Gordon Bell Prizes for parallelism administered by the ACM.

Gordon has a BS and MS degree from MIT (1956-57) and honorary D. Eng. from WPI (1993). During 1966-72, he was professor of computer science and electrical engineering at Carnegie-Mellon University. In 1986-87, he was the first assistant director of the National Science Foundation's Computing Directorate. He led the National Research and Education Network (NREN) panel that became the NII/GII (Internet), and was an author of the first High Performance Computer and Communications Initiative. He received the 1991 National Medal of Technology.

In addition to working as a DiamondCluster Fellow and Vanguard board member, Gordon is on the Dust Networks board. He also serves as an advisor/investor in several dozen start-up companies and is a director of the Bell-Mason Group, supplying expert systems for venture development to start-ups, investors, governments, and entrepreneurial ventures. His book, High Tech Ventures, is widely used as the model for successful start-ups. Finally, Gordon is a founding trustee of the Computer Museum History Center, Mountain View, CA.

   
  MARK KLOPP, Partner
   
 
Mark Klopp
 
Mark is a Partner with the Bell-Mason Group advising corporations on venturing.

Mark is a Managing Director with Coronis Medical Ventures, a business accelerator and seed fund focused on medical devices. He is a former Board Member of the National Venture Capital Association (NVCA) and serves as past Chairman and a member of the Executive Committee for the Corporate Venture Group and currently is a member of the Medical Industry Group. Formerly Managing Director of Eastman Ventures, Eastman Chemical Company's corporate venture capital arm, Mark started up and led the company's efforts to invest in and partner with private companies, providing early access to emerging technology and growth options to Eastman. He and his team forged relationships and co-investments with premier venture capitalists and corporations. Eastman invested with a top-quartile IRR track record in 25 ventures and 5 venture funds in areas spanning Information Technology, Life Sciences, Advanced Materials and Clean Technology.

Mark has extensive operating experience in international business management, sales and marketing. Previous assignments included: Assistant to Eastman's CEO and Chairman; Regional Business Manager for Europe, Middle East and Africa and several Marketing and Sales executive positions.

Mark earned a bachelor's degree in Chemical Engineering from Virginia Tech and an MBA in Management from Roosevelt University.

   
  LARRY DOWNES, Partner
   
 
Larry Downes
 
Larry Downes, a Partner with the Bell-Mason Group, is a consultant, author, and educator. He has worked for over 25 years at the intersection of innovation, strategy and law.

As a consultant, he has worked with leading consulting firms including McKinsey & Co., Accenture, and Computer Sciences Corporation to help large organizations integrate emerging technologies with new and existing business strategies. His recent clients include Kraft Foods, Target, AT&T and Philips.

He is the author of two best-selling books, Unleashing the Killer App: Digital Strategies for Market Dominance (1998) and The Strategy Machine: Building Your Business One Idea at a Time (2002). Killer App has now sold nearly 200,000 copies and was recently named by the Wall Street Journal as one of the five most important books ever written on the Internet and business, and was selected by Soundview Executive Book Summaries as one of the ten best books on marketing of all time. He has written for a variety of publications including the Harvard Business Review, CIO, and USA Today, and is a columnist for CIO Insight, where he writes on issues of technology and law.

From 2003-2007, Larry was Adjunct Professor of Law and Business Strategy at the University of California-Berkeley Haas School of Business and the School of Information. He previously held academic appointments at Northwestern University School of Law and the University of Chicago Graduate School of Business. He is currently a nonresident Fellow at the Stanford Law School Center for Internet and Society.

He received his B.A. in 1980 from Northwestern University and his J.D. Magna Cum Laude from the University of Chicago in 1993. He has practiced law in Silicon Valley and is a member of the State Bar of California. From 1993-1994, he served as law clerk to the Hon. Richard A. Posner, Chief Judge of the United States Court of Appeals for the Seventh Circuit.

   
  PATTY BURKE, Partner
   
 
Patty Burke
 
Patty is a Partner with the Bell-Mason Group. A veteran Silicon Valley marketing executive, Patty Burke specializes in marketing and business strategies for early stage companies in emerging markets. Patty is a recognized expert in go-to-market strategy development and implementation for business-to-consumer and business-to-business focused companies, across a wide range of industries and geographies.

Previous to her consulting work, Patty held VP Marketing positions with Silicon Valley software and networking companies for more than fifteen years, leading product marketing, sales/channel and business development strategy development; corporate positioning, messaging and branding; and outbound marketing programs including public relations, advertising, web marketing, channel development, lead generation, sales training and promotions.

As the first VP Marketing at start-up Ramp Networks in 1996, she was responsible for its marketing and sales strategies, creating the small business Internet router category and positioning Ramp as the leading player. A member of the executive management team, she drove positioning strategy for Ramp’s 1999 Initial Public Offering (IPO); (Ramp was acquired by Nokia in 2001). Previously, Burke was VP Marketing for Madge Networks, a UK-based network equipment company, repositioning the company for its 1993 NASDAQ IPO and managing a marketing team of 50 worldwide. Prior to that Patty was VP Marketing at security software leader Symantec, managing all aspects of corporate, product, channel and promotional marketing. With Symantec, her first position was Director of Product Marketing for the Peter Norton Product Group, where she led product marketing for the PC and Mac utilities, driving 5X growth in anti-virus product revenue. .

In the late ‘80s, Patty was Partner-in-Charge of the Networking and Telecommunications Practice at the technology marketing consulting firm, Regis McKenna Inc. (RMI), managing programs for clients including PacBell, Motorola Cellular, ROLM, Novell, 3Com and numerous start-ups. In her early career, Patty held positions in non-profit, consumer and sports marketing working with organizations such as Chrysler Corporation, Miller Brewing Company, Radisson Hotels, the Easter Seal Society and the Texas Rangers Baseball Club.

Patty is a frequent industry speaker on topics ranging from corporate positioning to product planning and launch. She is a Technology Partner with the leading early stage venture capital firm El Dorado Ventures, and consults with its portfolio companies. Patty also serves on the advisory board of several privately-held companies.

Patty holds a B.A. degree from the University of Texas at Austin.

   
  LIZ ARRINGTON, Partner
   
 
Liz Arrington
 
Liz Arrington is a partner with the Bell-Mason Group. She brings expertise in the development of pragmatic market leadership strategies for new technologies, products and ventures. Her areas of specialization include: business and strategic planning, segmentation and positioning, and global marketing strategy development and implementation. She has worked extensively with both global technology companies and with entrepreneurial ventures.

Currently based in Silicon Valley, Liz previously spent 8 years in Asia where she headed the strategy and professional services arm of e-business consultancy Media Arts, and co-founded the Asia-Pacific practice of international routes-to-market management consultancy VIA International. Prior to her time in Singapore, Liz served as Business Development Manager and corporate venture investor in Mitsubishi International Corporation's Silicon Valley operation.

Liz is a trained practitioner in the Bell-Mason Systems for Venture Development, a proven framework for diagnosing trouble spots and highlighting the competitive strengths and capabilities of both established and entrepreneurial ventures. She also works closely with the portfolio companies of venture capital firms such as Sevin Rosen Funds and El Dorado ventures.

Her educational credentials include an MBA in marketing and finance from the Wharton School of the University of Pennsylvania and an honors undergraduate degree from Harvard College.