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OUR
TEAM |
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The
BMG team is a unique blend of business veterans with
integrated specialties in corporate strategy and innovation,
independent and corporate venture development and
corporate venture capital.
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HEIDI
MASON, Co-founder and Managing Partner |
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Heidi
Mason |
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Heidi
Mason is the co-founder and Managing Partner of The
Bell-Mason Group which provides venture development
strategy and tools to independent startups and corporate
venture organizations. She also plays the role of Senior
Advisor to a number of Global 1000 corporations who
are accessing innovation, new markets and new businesses
through various venturing activities, having served
corporations such as Philips Electronics, ChevronTexaco,
CNA Insurance, Citigroup, and Eastman Chemical.
Heidi , a 25-year veteran of Silicon
Valley, has spent the last decade building on her
unique “bilingual” experience with both
large companies and independent startups, working
to build mutually beneficial bridges between these
two worlds. Heidi collaborated with Linda Yates and
Mark Klopp to drive the practical cooperation of large
companies with the venture community to the next level.
Products of this collaboration include: the development
of the February 2003 Building Bridges: A Summit for
Key Corporate and Venture Leaders, co-sponsored by
Stanford University and the National Venture Capital
Association (NVCA); the subsequent design of the Corporate
Venture Group, the corporate chapter of the NVCA,
launched January 2004; and Strategic Venturing for
Corporations, curriculum developed with Stanford’s
School of Engineering and NVCA, launched June 2004.
Heidi has been immersed in new
ventures in Silicon Valley for 25 years, helping to
build startup teams with vital business and marketing
strategy and execution, as well as diagnosing and
providing triage for those veering off course. Earlier,
Heidi was co-founder and CEO of Acuity, a Silicon
Valley technology marketing and communications consultancy;
prior to that, she co-led Regis McKenna’s entry
into technology marketing services. She also co-founded
the successful publishing arm of Digital Equipment
Corporation, where her collaboration began with computer
pioneer Gordon Bell. Among his other distinctions
and awards, Gordon, who led DEC engineering for over
23 years, is probably best known as Father of the
VAX, was awarded national National Medal of Technology
by President Bush (Sr.) , and created The Computer
Directorate for the National Science Foundation. He
is now Senior Research Fellow with Microsoft.
Heidi and Gordon created a first-of-kind
venture development system and The Bell-Mason Diagnostic,
a stage-gate framework that pioneered an objective
means by which to evaluate early stage ventures. This
methodology and tool set is the proven platform from
which follow-on BMG products and tools were developed,
like the Venture Business Office Diagnostic which
guides the development of incubation and corporate
venture capital units, She also served as a Diamond
Fellow to management consulting firm DiamondCluster
International.
Ms. Mason is co-author with Tim
Rohner of The
Venture Imperative: A New Model for Corporate
Innovation (May 2002, Harvard Business School Press).
She holds a B. A., Phi Beta Kappa,
from the University of Pennsylvania. |
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GORDON
BELL, Co-founder and Director |
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Gordon
Bell |
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Gordon
Bell is the co-founder of The Bell-Mason Group and Director
of the BMG Board.
Gordon is a senior researcher with the Microsoft Bay
Area Research Center. He spent 23 years at Digital Equipment
Corporation as vice president of Research and Development,
and was responsible for Digital's products. He was the
architect of various mini- and time-sharing computers
and led the development of DEC's VAX. At Microsoft,
he has worked on telepresence, the experience of being
present at a live real-world location remote from one's
own physical location. His current project, MyLifeBits:
A Personal Store for Everything, is aimed at putting
all articles, books, correspondence, meetings, music,
photos, telephone conversations and videos into Cyberspace
for both archival and working use. Since 1987 he has
sponsored the Gordon Bell Prizes for parallelism administered
by the ACM. Gordon has a
BS and MS degree from MIT (1956-57) and honorary D.
Eng. from WPI (1993). During 1966-72, he was professor
of computer science and electrical engineering at
Carnegie-Mellon University. In 1986-87, he was the
first assistant director of the National Science Foundation's
Computing Directorate. He led the National Research
and Education Network (NREN) panel that became the
NII/GII (Internet), and was an author of the first
High Performance Computer and Communications Initiative.
He received the 1991 National Medal of Technology.
In addition to working as
a DiamondCluster Fellow and Vanguard board member,
Gordon is on the Dust Networks board. He also serves
as an advisor/investor in several dozen start-up companies
and is a director of the Bell-Mason Group, supplying
expert systems for venture development to start-ups,
investors, governments, and entrepreneurial ventures.
His book, High Tech Ventures, is widely used as the
model for successful start-ups. Finally, Gordon is
a founding trustee of the Computer Museum History
Center, Mountain View, CA. |
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MARK
KLOPP, Partner |
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Mark
Klopp |
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Mark
is a Partner with the Bell-Mason Group advising corporations
on venturing.
Mark is a Managing Director with
Coronis Medical Ventures, a business accelerator and
seed fund focused on medical devices. He is a former
Board Member of the National Venture Capital Association
(NVCA) and serves as past Chairman and a member of
the Executive Committee for the Corporate Venture
Group and currently is a member of the Medical Industry
Group. Formerly Managing Director of Eastman
Ventures, Eastman Chemical Company's corporate
venture capital arm, Mark started up and led the company's
efforts to invest in and partner with private companies,
providing early access to emerging technology and
growth options to Eastman. He and his team forged
relationships and co-investments with premier venture
capitalists and corporations. Eastman invested with
a top-quartile IRR track record in 25 ventures and
5 venture funds in areas spanning Information Technology,
Life Sciences, Advanced Materials and Clean Technology.
Mark has extensive operating experience
in international business management, sales and marketing.
Previous assignments included: Assistant to Eastman's
CEO and Chairman; Regional Business Manager for Europe,
Middle East and Africa and several Marketing and Sales
executive positions.
Mark earned a bachelor's degree
in Chemical Engineering from Virginia Tech and an
MBA in Management from Roosevelt University. |
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LARRY
DOWNES, Partner |
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Larry
Downes |
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Larry
Downes, a Partner with the Bell-Mason Group, is a consultant,
author, and educator. He has worked for over 25 years
at the intersection of innovation, strategy and law.
As a consultant, he has worked with
leading consulting firms including McKinsey & Co.,
Accenture, and Computer Sciences Corporation to help
large organizations integrate emerging technologies
with new and existing business strategies. His recent
clients include Kraft Foods, Target, AT&T and Philips.
He is the author of two best-selling
books, Unleashing the Killer App: Digital Strategies
for Market Dominance (1998) and The Strategy Machine:
Building Your Business One Idea at a Time (2002).
Killer App has now sold nearly 200,000 copies and
was recently named by the Wall Street Journal as one
of the five most important books ever written on the
Internet and business, and was selected by Soundview
Executive Book Summaries as one of the ten best books
on marketing of all time. He has written for a variety
of publications including the Harvard Business Review,
CIO, and USA Today, and is a columnist for CIO Insight,
where he writes on issues of technology and law.
From 2003-2007, Larry was Adjunct
Professor of Law and Business Strategy at the University
of California-Berkeley Haas School of Business and
the School of Information. He previously held academic
appointments at Northwestern University School of
Law and the University of Chicago Graduate School
of Business. He is currently a nonresident Fellow
at the Stanford Law School Center for Internet and
Society. He received his
B.A. in 1980 from Northwestern University and his
J.D. Magna Cum Laude from the University of Chicago
in 1993. He has practiced law in Silicon Valley and
is a member of the State Bar of California. From 1993-1994,
he served as law clerk to the Hon. Richard A. Posner,
Chief Judge of the United States Court of Appeals
for the Seventh Circuit. |
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PATTY
BURKE, Partner |
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Patty
Burke |
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Patty
is a Partner with the Bell-Mason Group. A veteran Silicon
Valley marketing executive, Patty Burke specializes
in marketing and business strategies for early stage
companies in emerging markets. Patty is a recognized
expert in go-to-market strategy development and implementation
for business-to-consumer and business-to-business focused
companies, across a wide range of industries and geographies.
Previous to her consulting work,
Patty held VP Marketing positions with Silicon Valley
software and networking companies for more than fifteen
years, leading product marketing, sales/channel and
business development strategy development; corporate
positioning, messaging and branding; and outbound
marketing programs including public relations, advertising,
web marketing, channel development, lead generation,
sales training and promotions.
As the first VP Marketing at start-up
Ramp Networks in 1996, she was responsible for its
marketing and sales strategies, creating the small
business Internet router category and positioning
Ramp as the leading player. A member of the executive
management team, she drove positioning strategy for
Ramp’s 1999 Initial Public Offering (IPO); (Ramp
was acquired by Nokia in 2001). Previously, Burke
was VP Marketing for Madge Networks, a UK-based network
equipment company, repositioning the company for its
1993 NASDAQ IPO and managing a marketing team of 50
worldwide. Prior to that Patty was VP Marketing at
security software leader Symantec, managing all aspects
of corporate, product, channel and promotional marketing.
With Symantec, her first position was Director of
Product Marketing for the Peter Norton Product Group,
where she led product marketing for the PC and Mac
utilities, driving 5X growth in anti-virus product
revenue. .
In the late ‘80s, Patty was
Partner-in-Charge of the Networking and Telecommunications
Practice at the technology marketing consulting firm,
Regis McKenna Inc. (RMI), managing programs for clients
including PacBell, Motorola Cellular, ROLM, Novell,
3Com and numerous start-ups. In her early career,
Patty held positions in non-profit, consumer and sports
marketing working with organizations such as Chrysler
Corporation, Miller Brewing Company, Radisson Hotels,
the Easter Seal Society and the Texas Rangers Baseball
Club.
Patty is a frequent industry speaker
on topics ranging from corporate positioning to product
planning and launch. She is a Technology Partner with
the leading early stage venture capital firm El Dorado
Ventures, and consults with its portfolio companies.
Patty also serves on the advisory board of several
privately-held companies. Patty
holds a B.A. degree from the University of Texas at
Austin. |
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LIZ
ARRINGTON, Partner |
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Liz
Arrington |
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Liz
Arrington is a partner with the Bell-Mason Group. She
brings expertise in the development of pragmatic market
leadership strategies for new technologies, products
and ventures. Her areas of specialization include: business
and strategic planning, segmentation and positioning,
and global marketing strategy development and implementation.
She has worked extensively with both global technology
companies and with entrepreneurial ventures.
Currently based in Silicon Valley,
Liz previously spent 8 years in Asia where she headed
the strategy and professional services arm of e-business
consultancy Media Arts, and co-founded the Asia-Pacific
practice of international routes-to-market management
consultancy VIA International. Prior to her time in
Singapore, Liz served as Business Development Manager
and corporate venture investor in Mitsubishi International
Corporation's Silicon Valley operation.
Liz is a trained practitioner in
the Bell-Mason Systems for Venture Development, a
proven framework for diagnosing trouble spots and
highlighting the competitive strengths and capabilities
of both established and entrepreneurial ventures.
She also works closely with the portfolio companies
of venture capital firms such as Sevin Rosen Funds
and El Dorado ventures.
Her educational credentials include
an MBA in marketing and finance from the Wharton School
of the University of Pennsylvania and an honors undergraduate
degree from Harvard College. |
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